Application of natural colorants in ice cream

trends in the ice cream market

Natural colorants have been experiencing years of boom thanks to the increasing global demand for more and more natural products. Natural colorants come from different sources such as fruits, vegetables, plants and others.
Ice cream is one of the most consumed products worldwide throughout the year and is no exception to the trend of more natural consumption in the world. In the past, ice creams were made with an innumerable amount of synthetic colorants in order to make them more attractive to the consumer.
When the harmful effects of artificial colorants on health started to be discovered, producers, by consumer demand, began to replace synthetic colorants with natural colorants.
At IMBAREX we have a portfolio of natural dyes perfect for use in these products and more. Contact us here so that our group of experts can advise you with the right colorant for your product.

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