For a long time the standard in the dog food industry was the use of artificial coloring to give color and appeal not only to pets but also to owners. However, we are seeing more and more often the use of natural colorants in our dogs meals due in large part to buyer demand. So, is natural coloring safe for dog food? Lets see…
One of the most common natural colorants is red colorant 40, which is obtained from beet, a colorant that provides a reddish color to the food and is safe for consumption. Another natural colorant to consider is the yellow colorant extracted from turmeric, which, like beet, is also used in human food.
Another natural colorant used in dog food is carmine, which provides a wide range of red color, from a soft red to a strong red, this colorant, as in human food, is considered safe by health agencies.
In general, adding the trend of consumption of natural ingredients with the change of behavior in consumers of dog food, we can see how the producers of this type of food are adapting to market demand by replacing artificial dyes by natural sources.
At IMBAREX we have a portfolio of natural colorants suitable for use in all types of pet food. Contact us here so that our group of experts can help you choose the right colorant for your needs.