Consumers are spending more and more time in transit as part of their daily routine. As a result, portability and convenience are becoming relevant in product innovation, especially in snacking. The “naturalness” movement has already greatly influenced new activity in seasonings, but legislative changes and further changes in food labeling systems are promoting renewed activity.
Color plays a critical role in seasonings by bringing to life all the different flavor offerings through unique shades. Color helps create a visual expectation of flavor in seasonings. New flavors and simple ingredients have given the category a boost, and the demand for naturally sourced colors has been increasing all the time.
That’s why we want to help you by including natural colorants in your snack formulation. If you are interested you can contact one of our representatives by clicking on the following LINK.