Boom of Natural Dyes in Asia

The Origin of Natural Food Colorings

It is a fact that natural colorants are replacing synthetic colorants worldwide, but the case of the Asian market is the one that stands out the most worldwide.
Colorants are used in food and beverages to restore color that may have been lost during the production process or simply to naturally enhance the colors of food and beverages. Although synthetic colorants are still used to a large extent, the growth of natural colorants is far outpacing the latter due to the increasing demand for products formulated with natural colorants.
Globally, the Asian market is leading the growth in the use of natural dyes, due to the fact that health and food safety are the main concerns of Asians when deciding to buy a product, as well as the transparency of the origin of the ingredients used.
At IMBAREX we have a portfolio of natural colorants that are suitable for any type of product. Contact us here so that our group of experts can advise you in choosing the right colorant for your product.

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