Bright and exciting colors in the Panaderia

witching to natural colours isn't easy

The shift in consumer behavior toward “better-for-you” products continues unabated, so there is room for innovation in the use of natural red, orange and pink dyes. With cakes and cupcakes as a vehicle for acceptable indulgences.

Today’s consumers expect products that are brightly colored and exciting, but made with all-natural ingredients to enjoy the moment with something sweet and delicious. Noting that in the last five years, 30% of dessert launches have opted for desserts made with natural ingredients.

With the vibrant “Red Velvet” concept popular with many consumers and food professionals around the world. Its unique red color was originally due to the presence of vinegar and buttermilk, which reacted with the anthocyanins found in traditional cocoa powder. However, in recent decades, this intense red color has been achieved by adding synthetic colorants and, nowadays, by switching to natural colorants, achieving the desired color with carmine, mainly because the cocoa powder used is alkalized to neutralize its acidity.

This concept has great potential to satisfy the curiosity and desire of today’s consumers for new and interesting products, not only in the bakery segment, but also in other segments such as plant-based products, confectionery and snacks.

On the other hand, since the pandemic, we have experienced emotions that have made us worry about our health and that of our loved ones, which has forced us to pay even more attention to taking care of our “wellness and mental health.” This is where pink lipstick color comes to our rescue, conveying feelings of joy, optimism, calm, beauty and sweetness. In the food industry, this color is mainly used in macaroons, incorporating pink directly into the dough, thus obtaining a sweet dessert with all the energy we need in today’s changing world. But this color, derived from natural products, can not only be used in the dough, but can also be used to create pink gradients, applying it also in fillings or toppings, achieving much more striking and exquisite results to the eye.

The migration from synthetic to natural dyes is growing as consumers are increasingly concerned about their “wellness and mental health,” opening up greater opportunities in this industry for the use of natural dyes. And you, what do you expect from the migration?

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