El colorante achiote es un compuesto natural que se obtiene de las semillas de un árbol tropical llamado Bixa orellana. Este árbol crece principalmente en América Latina y es conocido por su fruto, el achiote, que contiene las semillas utilizadas para extraer el colorante.
En la industria alimentaria, la bija es un colorante muy versátil que se utiliza para colorear una gran variedad de productos. El principal compuesto activo de la bija es la bixina, un carotenoide responsable de su característico color amarillo anaranjado.

Meat
In the meat industry, annatto is often used to give processed meats, such as frankfurters and sausages, a more appealing color. It can also be used to help preserve the color of fresh meat by preventing it from turning gray during storage.

Seasoning
Can be used as a natural food coloring in a variety of seasoning blends and other food products. It is typically added in the form of a powder which can be easily incorporated into seasonings and other formulations

Confectionary
It is used as a natural food coloring in confectionary products such as candies, frostings, and icings. It can be used to give a yellow or orange color to these products, and it is often preferred over artificial food colorings because it is a natural ingredient.

Dairy
It is often used as a natural food coloring in dairy products such as cheese, butter, and yogurt. When using annatto as a colorant in dairy products, it is typically added in the form of a powder or liquid, which can be easily mixed into the recipe

Bakery
It is widely used as a colorant in the bakery industry in products such as bread, cakes and pastries. It can be added in the form of powder or liquid.
