Today there is a great opportunity for food manufacturers to innovate by using colors from nature, allowing them to achieve the clean labeling that the market increasingly demands. Formulating with natural colors can be challenging, but there is almost always an option available.
Using natural colors does not mean sacrificing color intensity; on the contrary, natural-based colorants can offer snack and seasoning brands a competitive advantage. As more and more consumers are looking for products that are aligned with their healthy lifestyles, and in search of a sense of renewal and optimism, seeking products that help them naturally recharge their minds and bodies, food brands are responding with new natural ingredient options in their products.
Look to recharge consumers naturally with optimistic tones that will make your next innovation a concept of interest to them. For more information click on the following LINK, and you will be contacted by one of our representatives.