Consumer awareness of the benefits of natural cosmetics is generating a substantial increase in demand for natural cosmetic products. In response to the increased demand for these products, producers are focusing heavily on the use of natural colorants.
Increased interest in chemical-free products and increased quality of life are the main factors driving the demand for natural colorants. In addition, this trend for “green cosmetics” is resulting in the creation of all-natural cosmetics.
For example, lipsticks, the most sold cosmetic product, are being reinvented by leaving synthetic colorants aside and using all natural colorants such as carmine.
At IMBAREX we have a portfolio of natural colorants suitable for use in all types of cosmetics. Contact us here so that our group of advisors can help you select the right colorant for your product.
Natural Colorants for cosmetics
