Using natural colorants does not mean sacrificing color intensity, on the contrary, natural colors can offer snack and seasoning brands a competitive advantage, achieving a clean label, which the market demands more and more.
Consumers are increasingly looking for products aligned to their healthy lifestyles, seeking a sense of renewal and optimism, which is why different food brands are responding to consumer requests and generating new options with natural ingredients in their ingredient lists.
One color tone that is related to optimism is orange, using paprika as a source, or annatto which will make your product a concept of interest to consumers. For more information on the use of these colorants in your products, please contact one of our representatives through the following LINK.
