Natural Colorants in artificial meats

Changing consumer habits are transforming every industry in the world, forcing companies to innovate and reformulate many products that had been untouched for many years.
The environmental issue is often at the center of discussions between producers and consumers. One of the most prominent cases is being experienced in the meat industry, giving birth to a new industry: artificial meat.
Artificial meats refer to meats that are made either from plants or other edible materials, which simulate the taste and texture of beef but do not use beef.
One of the biggest obstacles for the industry was to attract the consumer with a color similar to the original, because artificial meat tends to be more colorless due to its ingredients.
Cochineal carmine has been emerging for several years as the colorant of choice for producers of these new types of meats due to its versatility as a colorant.
At IMBAREX we have a wide portfolio of natural colorants for use in all types of products. Contact us here so that our staff of experts can advise you on the right colorant for your product.

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