Colorants derived from natural sources are gaining considerable market share globally as demand for simple, natural ingredients increases. This trend is even being seen in segments that are not typically associated with being healthy, such as carbonated beverages.
Brands are transitioning towards the use of natural colorants in order to achieve maximum consumer appeal. As a result, the use of synthetic colorants is expected to be increasingly lagging behind.
The issue of the use of natural colorants in carbonated beverages has been around for several years with the discovery of the harm of tartrazine in the body. For this reason, the main players in the industry are abandoning this synthetic colorant in favor of natural colorants.
Among the most commonly used colorants for carbonated beverages we find anatto for yellow and orange colors and chlorophyll for greenish colored beverages.
At IMBAREX we have a wide portfolio of natural colorants for all types of beverages. Contact us here so that our staff of experts can advise you to choose the right colorant for your product.
Natural Colorants in carbonated beverages
