The general consumer market is experiencing a trend of change towards the use of natural colorants, favoring more and more natural products. Among all the industries that are experiencing this change, cereals and dairy products are the ones that have experienced the highest adoption of these colorants due to the clean and natural positioning that is perceived from this industry.
One of the reasons why these two product categories have excelled with the use of natural colorants is because consumers are more conscious in looking for ingredients that they perceive as beneficial first thing in the day, for this reason the most important cereal companies have already made their shift towards the use of natural colorants, while some are still lagging behind in this aspect.
At IMBAREX we have a wide portfolio of natural colorants perfect for use in cereals and dairy products. Contact us here to help you choose the right colorant for your product.
Natural Colorants in cereals
