Natural Colors in Functional Beverages

natural colors in functional beverages

Functional beverages represent a key opportunity for manufacturers, a variety of factors must be considered before developing and launching a new functional beverage that will generate interest from consumers, who are becoming increasingly health conscious and taking a more holistic approach to their own wellness, consumers treat their bodies as an ecosystem and are looking for solutions that complement their personal health and changing needs.

Consumers are increasingly demanding shorter and more recognizable ingredient lists, opening up ample opportunity for food and beverage manufacturers to innovate through the use of natural colors in their products, achieving clean labeling for an increasingly demanding market.

Formulating with natural colors can be a challenge, but there are always different solutions for each of them. To know the best product to apply to your functional beverages and others, contact one of our representatives through the following LINK.

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