Natural, fat-soluble colors in confectionery

mitos sobre los colorantes naturales

Conversions to natural colors in the food industry are proving beneficial for brands that are able to meet the visual expectations of their customers. Major donut companies are migrating to natural colors, indicating that confectionery manufacturers are responding to consumer desires for simpler ingredients.

The use of brighter colors leads to an increase in purchase intent scores, primarily because the vibrancy of color is perceived as more flavor. This concept applies especially to those foods associated with celebrations, among which we can include: Yogurt Toppings, Creams, Chocolates, Sprinkles and Glazes.

For more information on applications to food and confectionery products, click on the following LINK and you will be contacted by a representative.

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