Natural food coloring in snacks


In all colors and shapes, snacks are one of the most widely consumed products in the world. They are products aimed at both children and adults, easy to consume and attractive to consumers. However, these products have been dragging numerous claims due to the ingredients and additives commonly used in the elaboration of these products.
This type of products tends to appeal to the psychological attraction theme to which they appeal, for this they are presented in colorful ways to attract attention, this has led producers to use synthetic dyes for many years to give color to these products. But with the results of numerous investigations on the harmful effects of synthetic colorants, a change of tendency towards the use of natural colorants began.
There are numerous natural dyes that are already used in many snacks to provide an attractive color to the product without the side effects of the use of synthetic dyes, contributing to consumer welfare and meeting the high demand for more natural products.
At IMBAREX we have a wide portfolio of natural colorants perfect for application in all types of food products. Contact us here so that our staff of experts can help you choose the right colorant for your product.



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