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The word “taste” refers to what is detected on our taste buds, but consumers’ perception of taste goes beyond that. Our brain, making use of all our senses, interprets the drink and arrives at a decision as to whether it is to our liking or not. In beverages, colour plays a predominant role in establishing […]
As consumers continue to pledge allegiance to clean label trends, packaged food companies are under pressure to replace their artificial colors with those of natural origin. Powdered beverage brands are placing importance on using simpler, cleaner ingredients. This includes natural colors. The powdered beverage category has recently shown more interest in converting to natural colors. […]
Using the ideal color in your foods maximizes visual impact in a cost-effective way. As vertically integrated color suppliers, you can achieve that goal in a variety of ways. And one category that is pushing the boundaries of R&D is milk-alternative beverages. Seed-based beverages such as almond drink currently have the largest share in this […]
These days consumers want their everyday food and beverages to offer more than that. They don’t just eat for the sake of it, but also for the sake of function. As consumers adopt healthier lifestyles, the beverage on the shelf becomes much more appealing. Beverage brands with colors that are found in nature or in […]
Today’s consumers are looking for convenient ways to adopt a healthy lifestyle, often wanting more variety in their daily beverages. Sports drinks innovate knowing that the consumer mindset is now thinking “What can this drink do for me?”. The vast majority of performance beverages on the market use synthetic colors, only a small group is […]
There continues to be strong interest in fortified products that not only quench thirst, but also provide wellness values, from beverage consumers. Attributes such as added vitamins, zero sugars and antioxidants are attracting consumers to this growing market for functional and better-for-you beverages. But it is not only this that is attracting consumers, it is […]
It has been observed that consumers are now looking for clean, additive-free labels, in other words, they are looking for products that are considered natural. This has encouraged food manufacturers to actively seek to replace synthetic colorants with natural colorants, which is a challenge for them. Our five senses are the ones that influence our […]
Today there is a great opportunity for food manufacturers to innovate by using colors from nature, allowing them to achieve the clean labeling that the market increasingly demands. Formulating with natural colors can be challenging, but there is almost always an option available. Using natural colors does not mean sacrificing color intensity; on the contrary, […]
When it comes to breakfast, cereal has been a staple in households for generations. But did you know that natural colorants play a significant role in enhancing the visual appeal of your morning bowl of goodness? Say goodbye to dull and lifeless cereals and welcome the vibrant hues brought by nature’s palette. One natural colorant […]
Synthetic lacquers have been used for more than 60 years in the market mainly as colorants in food and beverages, but due to the trend towards naturalness many brands are looking for natural alternatives in the ingredients of their products in order to innovate and satisfy the need for naturalness and clean ingredients that the […]
