It is remarkable the fact that the current pace of life is extremely higher than what could be observed a few years ago. The factors that cause this accelerated pace of life can be identified as the global competition of companies to satisfy an ever-increasing demand for products.
This change in the pace of life has brought with it a boom in quick-preparation products, where soups, in all their presentations, have been one of the products that have benefited the most from this change.
Whether in liquid or powder form, prepared soups are increasingly present in every household around the world. As demand has grown, so has the supply to offer these products with fewer chemical ingredients. Consequently, producers of these types of soups began to replace synthetic dyes with natural dyes, where anatto was one of the main beneficiaries of this change.
Anatto is a reddish-orange dye extracted from the seeds of the achiote tree (Bixa Orellana). This tree, native to South and Central America, needs a warm climate to grow properly, that is why the main producers in the world are Brazil and Peru. From the annatto seeds one can get bixin or norbixin that depending the characteristic of the soup one or another should be chosen. It is important to notice that this food coloring agent gives different ranges of colors, from a bright orange to dark red hues.
As with other natural colors, annatto have been proved safe for most people with no side effects known in its consumption, this is the reason why it is one of the most used natural color for soups and similar products
At IMBAREX we have a portfolio of natural colorants in various presentations, being suitable for use in all types of products, including the colorant annatto. Contact us here so that our group of experts can help you choose the right colorant for your product.
