Annatto is a seed or extract from achiote tree, native to Central and South America. Annatto natural coloring is widely used in Latin America as such, and also as an ingredient in a wide range of foods. It is a naturally intense coloring that ranges from bright yellow to orange. Many commercially-made food products use achiote due to its bright color. Annatto IMBAREX by-products include presentations in powder, liquid and oil suspension.
One of the types of Annatto is Norbixin Powder IMBAREX, a dark brown powder obtained from Achiote (Bixa Orellana) seeds through an alkaline aqueous extraction, and which is later neutralized with inorganic acids, dried and milled.
Norbixin powder was designed for its use in low pH products, such as juices and drinks, fruit products, yogurts, and desserts in general. It provides a yellow to orange tone to the final product, depending on the type of product, process and amount used, as well as the final pH.
In order to use it, it must be diluted in distilled water and potassium hydroxide at a temperature of 50°C (max). Shake constantly while adding the powder, then pass it through a 200 mesh, cool to room temperature, and add potassium hydroxide until reaching a 12.50-13.00 pH.
Keep this product away from direct sunlight or high temperatures. It must be stored in a cool (5°C – 15°C), dry and well-ventilated place. The container must be kept properly closed. If this product is stored under the above-mentioned conditions, it will preserve its properties for up to six months.
This coloring fully complies with JECFA’s specifications for identity and purity, EU’s Regulation No. 231/2012/EC, and subsequent amendments for E160b (ii). This product is approved by FDA and meets the provisions of the Code of Federal Regulations, Title 21, Parts 73.30, 73.1030 and 73.2030.
Norbixin Powder IMBAREX is not a GMO product, and no GMO ingredient is contained in this product, nor has been used during its elaboration. No specification is required to be included on the label in this regard.
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