Is Annatto Bad for You or a Safe Alternative to Artificial Food Dyes?

The annatto, also known as Bixa orellana extract or color E160b, is one of the most popular natural colorants today. It is a product that is increasingly used in the international food industry. It is present, for example, in dairy products, snacks, beverages, baked goods, and much more. What makes annatto so special and why […]